Challenge: An association planning their annual conference had a history of losing guests half-way through the day.

Solution: An audit of previous symposiums revealed an extensive line-up of speaker and presentations. Executives were asked to listen intently to hours worth of commentary without adequate consideration given to their schedules.

An adjustment in the program re-engaged guests through a well-planned agenda featuring interesting topics and appealing speakers. And guests acknowledge the additional added features: a timeline that was adhered to, a well-appointed audio/visual system, timely breaks for BlackBerry updates, comfortable chairs allowing for ample personal space and readily available snacks and beverages.